Your Ethical Digital Marketing Strategy During COVID-19

Now’s the time to keep showing up.

An ethical digital marketing strategy right now could mean the difference between your business surviving this crisis or it failing.

Unless you’ve been living under a rock the last few months you’ll know what’s going on in the world. Now, I don’t want to fall into the same cliched language traps so all I say is; it’s a sh*tstorm out there.

But that doesn’t mean your digital marketing strategy has to be too.

It’s more important than ever to speak to your audience. To keep them engaged, build trust and grow your reputation. But the ethical stakes are raised higher than ever in this crisis.

So How Do You Create An Ethical Digital Marketing Strategy?

Acknowledge what is actually going on.

Digital marketing is about talking to your audience in a language they understand. It won’t do you or your business any favours if you pretend it’s business as normal. In fact, it’s more likely to turn people off.

Your audience will value your candour if you level with them. Explain how your business is affected, how you plan on making it through and what you can still do…